Realtors are always on the lookout to update their lists of potential leads of buyers and sellers.
When the interest rates are low and a property looks to be a solid investment, leads are usually well-populated. But market fluctuations happen, and agents can find their real estate leads inconsistent and dwindling.
Below are some proven tactics to generate quality real estate leads for new agents and experienced professionals alike.
Build partnerships
Forming mutually beneficial partnerships is a powerful tactic to acquire leads. You can start by co-hosting happy hours and sending complimentary gifts to clients and leads in order to make strong alliances.
Some of the best industries for partnerships include:
Personal bankers
Our homes or mortgages are the biggest financial investment we make in our lives. A personal banker can be a massive gain for buyers.
Insurance companies
Insurance companies have long lists of buyers seeking insurance, given the fact that homeowners insurance is a necessity. Moreover, some buyers are also looking to transform their property into rentals, flip-homes, condominiums, or commercial spaces. Hence, insurance agents have the profiles of interested parties seeking insurance for their specific type of property.
Commercial lenders
Loans officers are one of the significant stakeholders of the home buying process, still many buyers don’t know where and how to reach them.
Landscapers
Lush landscapes are one of the foremost things that interested parties see that helps them form an opinion about the property and the seller. Connect the sellers on your list with a landscaper who can maintain their outdoor space to set them apart from others.
Building partnerships can be considered a passive lead generation exercise but is an equally powerful tactic to build your brand recognition and credibility as well.
Meet clients at restaurants
Try to schedule your meetings and close your deals at local restaurants or coffee shops.
The idea is to build sway with waiters, sit at the best tables, and display a healthy, popular outlook for the fellow eaters around you.
You might even start seeing regulars, which is a great opportunity for networking.
Create a niche
In what real estate sub-category or niche do you specialize? Historic homes, mid-century modern homes, family-friendly neighborhoods, luxury homes, condos, school districts, student dorms, first-time homebuyers, vacation rentals, distressed properties, senior homes, For Sale By Owner (FSBO) land, industrial real estate, and commercial real estate are all niches where a specialized real estate agent can become an authority and stand above their competition.
In doing so, you’re exhibiting your identity and expertise clearly, focusing your marketing efforts to a specific group of buyers and sellers, and creating a reputation as the go-to realtor for that category.
Do not rush to become an expert immediately. It is important to select a niche that catches your interest based on your selling skills, personality, networking, and career goals.
Post on Social Media
A social media platform with a massive database is one of the best platforms for running ads and obtaining quality real estate leads.
Follow these tips on how to create top-notch social media ads that can generate real estate leads for new agents or even seasoned pros.
- Create ads by merging behavior, location, and demographic variables in one copy and visual.
- Create video ads, carousels, and other visuals to display your property listings in a single ad.
- Create custom ads for similar audience segments.
- Create a list of profiles that are not potential buyers, for instance, National Association for Realtors, National Association of Real Estate Brokers, etc.
Further activities, include using bulk SMS campaigns, creating Google ads, going live at a property on social media, acquiring top leads from courthouses, and more can help you boost your real estate leads list and keep potential buyers and sellers coming to you for help.
Leads are the life blood of the real estate business, try these tactics and see how you start benefiting from them.
